Sustainability
Empowering Women and Embracing Sustainability: The Story of YOUR MINE STORY
We cannot ignore the fact that Fashion Industry waste contributes a major percentage to pollution and landfills. The KATRANS ( Fabric Waste from Garment Factories ) are either burnt or they find their way to landfills . Hence, Contributing to major environmental damage .
Approximately one truckload of textile waste is burned or dumped in a landfill every second worldwide, and it takes over 200 years for clothes to decompose in a landfill.
In a world where fast fashion dominates the market, YOUR MINE STORY aspires to take little steps to bring the needful change . Founded in Ludhiana, Punjab, YOUR MINE STORY has quickly gained recognition for its stylish and eco-friendly clothing. What sets this brand apart is not just its chic designs but its unwavering commitment to sustainability and social impact.
In a world where fast fashion dominates the market, YOUR MINE STORY stands out as a beacon of hope and inspiration. Through its unique blend of creativity, sustainability, and social impact, the brand is proving that fashion can be a force for good. With each purchase, customers not only get a beautiful product but also become a part of a larger narrative of empowerment and change.
YOUR MINE STORY TIES UP SWITCH FOR CHANGE FOUNDATION ( NGO )
Switch for Change Foundation, based in Ludhiana Punjab , is a registered NGO primarily working on EDUCATION, EMPOWERMENT AND ENVIRONMENT.
YOUR MINE STORY partnership with this NGO is focused on waste management. This partnership is not just about reducing waste but about transforming it into beautiful and functional products. The NGO employs unemployed and underprivileged women, providing them with a source of income and valuable skills training. These women are the heart and soul of the brand, infusing each product with their dedication and craftsmanship.
Using recycled materials such as fabric scraps, old clothes, and other waste, the women at the NGO create a range of products including rugs, mats, clothes, scrunchies, pillow covers, and various accessories. Each item is a testament to their creativity and resourcefulness, showcasing that sustainability and style can go hand in hand.
The ethos of YOUR MINE STORY goes beyond just creating fashionable products; it is about telling a story of empowerment, resilience, and hope. By giving these women a platform to showcase their talents and earn a livelihood, the brand is not only creating beautiful products but also aims at changing lives for the better.
The collaboration between YOUR MINE STORY and the Switch for Change Foundation
is focused on tackling waste pollution in the fashion industry through innovative solutions and impactful initiatives. By leveraging their combined resources and expertise, they are able to implement effective strategies to reduce, reuse, and recycle fashion waste. The NGO, on the other hand, has a long-standing history of championing environmental causes and working towards a greener and more sustainable planet. Their expertise in waste management and sustainability aligns perfectly with the values of YOUR MINE STORY creating a strong foundation for collaboration and mutual support.